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If you have any kind of solo career, or you consider yourself a solopreneur in any respect, marketing is always going to be one of the major areas you need to get right. If you don’t, you’ll find that you struggle to find the success you are hoping for, which is obviously going to be hugely damaging to the career prospects as a whole. So let’s take a look at some of the main elements to self-marketing you’ll want to be aware of as a solopreneur.
Get Your Personal Brand Right
One of the main things you’ll need to be aware of here is your personal brand, which needs to be as strong as possible if you are going to have a good, successful career. You can think of this in similar terms to how you might develop the brand for a business, albeit slightly different because you are obviously only one person. Nonetheless, a personal brand can be powerful, as the likes of JD Barker can attest to. So make sure you are building up your personal brand first and foremost if you want to be successful in your marketing. It really will make a huge difference.
Keep It Personal
When it comes to the voice you are going to adopt, it should ideally be something that is very personal. You want to make sure that you are keeping people in line with you individually, and that they are seeing you as an individual first and foremost. So keeping the communication personal is something that can help here, and you should find it enables you to have a much better chance of self-marketing with great success. All in all, it’s the kind of thing that you should definitely make sure you are thinking about if you want to succeed.
Treat Yourself Like A Business
This is a great tip for those who want to find a huge amount of success as a solopreneur: you need to think of yourself as a business. If you don’t, you will essentially find that you are going to struggle to actually get your marketing right, because you will be too caught up in thinking of yourself as an individual. Actually, much of the best marketing is that which enables you to treat yourself like a business, so this is something you should really think about and try not to overlook if possible. That should help a great deal.
Contact The Right People
You still need to know who you are going to try and impact and affect, and there are many ways to do that. In fact, contacting the right people will mean that you can have a much better chance of growing as a solopreneur, and it’s the kind of thing that you are really going to need to know about. So make sure that you know who your audience is and stick with them. Ultimately you can find a lot of success this way.
