In marketing, a Brand Marketing Manager is someone who helps drive brand recognition and customer loyalty through the use of big marketing campaigns. Los Angeles, being the city of creativity and media influence, makes the role a bit different.
Key Responsibilities
From brand identity to managing larger-than-life media campaigns on the streets of LA, a Brand Marketing Manager in Los Angeles is quite dynamic.
Developing Comprehensive Marketing Strategies: In a diverse market like Los Angeles, the ability to resonate with multiple demographics is key. Campaign leads must determine how campaigns can represent LA culture using traditional media, advertorials and branded content formats, and new, unexpected methods, so that the brand message feels organic.
Monitoring Campaign Performance: Brand Marketing Managers consistently monitor campaign data. From tracking social engagement to gauging the influence of paid advertising, they interpret results to tweak efforts and achieve overarching goals for their company.
Leading Cross-Functional Teams: Teaming up with other departments is necessary for Brand Marketing Managers to work with their creative, sales and digital colleagues to keep their marketing efforts look and sound consistent. This is especially true in Los Angeles; how a company conveys its brand is as important as its advertising message.
Key Skills
Creativity and Storytelling: Creativity is key in this media-savvy market. The ability to design compelling content that tell a story is essential when so much creative data vies for an audience’s attention.
Data-Driven Decision Making: Reviewing and analyzing campaign performance are qualities of a good leader. In a market that doesn’t wait for anyone, Brand Marketing Managers who can translate those findings quickly and shift their efforts will be in high demand.
Adaptability and Trend Awareness: Los Angeles is a media capital. Brand Marketing Managers need to have their finger on the pulse of what’s hot and what’s next — especially on social, digital advertising and influencer partnerships.
Collaboration and Leadership: Being able to guide a diverse team and pitch to stakeholders requires leadership and communication skills. Cross-discipline partnerships to define and maintain a brand voice that is necessary in this busy LA market.
Salary Range
The average salary for a Brand Marketing Manager in Los Angeles is $60,000 – $140,000 annually. This range varies based on your experience and industry. The average is higher than the national average, primarily because of the cost of living in LA and the high-pressure job market. People who work specifically on digital media marketing and branded content campaigns make it closer to the high-end.
In industries like entertainment, fashion and tech, Brand Marketing Manager salaries will likely fall on the higher side of that scale. Those with more years of hands-on media campaigns command pay on the higher end.
Tips for Job Hunting in Los Angeles
For Brand Marketing Manager jobs in LA, check local job sites like Built In Los Angeles or attend marketing meetups by AMALA. Impress hiring managers by demonstrating your skills with a portfolio of ads and advertorial examples, and become more employable with Google Analytics certification, digital marketing certifications or a content strategy certificate.
Image Source: Free Unsplash – jason-goodman-bzqU01v-G54-unsplash
